How to Create a Geographic Heat Map in Excel (Step-by-Step Guide)

Visualize data by region with Excel’s Filled Map chart.

Creating a geographic heat map in Excel is one of the fastest ways to show data across different locations. By using color intensity to represent values, you can quickly highlight trends and differences between regions—perfect for sales analysis, research, and marketing.

What Is a Geographic Heat Map?

A geographic heat map displays data on a map using colors to represent values. The darker or more intense the color, the higher the value. For example, you could show which states have the highest sales or which regions have the fastest growth.

Excel Geographic Heat Map example
Example of an Excel Filled Map with sales by state. (Replace image URL after you upload.)

Requirements & Version Support

  • Excel Versions: Filled Map is available in Microsoft 365, Excel 2019, and Excel 2021 (Windows and most recent Mac builds).
  • If you’re on Excel 2013/2016 or older builds, use 3D Maps (Power Map) or a third-party add-in.
  • Ensure your location names are valid (e.g., standard state/country names or postal codes).

Steps to Make a Geographic Heat Map

Step 1: Prepare Your Data

Organize your data into two columns:

  • Location — country, state/province, city, or postal code.
  • Value — the metric to visualize (sales, population, revenue, etc.).
Tip: Keep location names consistent and spelled correctly. If needed, add a Country column to disambiguate (e.g., “Georgia” the country vs the US state).
Region Sales
California 500
New York 600
Texas 400
Florida 450
Illinois 350

Step 2: Insert a Map Chart

  1. Select your data (both columns).
  2. Go to InsertMapsFilled Map.
  3. Excel generates a map colored by your values.

Step 3: Format the Map

  • Colors: Right-click the chart → Format Data Series → choose a gradient. Use lighter shades for low values and darker for high.
  • Data Labels: Chart Elements (the + icon) → enable Data Labels if you want numbers on the map.
  • Legend & Title: Tweak the legend and add a clear title.

Step 4: Fine-Tune Your Map

  • Legend clarity: Make sure the legend explains the scale.
  • Value range: If values vary widely, consider bucketing or normalizing your data so differences are easy to read.

Example: Sales Heat Map by State

Here’s a simple dataset you can try:

State Sales
California 5000
Texas 4000
Florida 3000
New York 2500
Illinois 2000
Arizona 1500
  1. Select the data and insert a Filled Map.
  2. Adjust the color scale—darker for higher sales.
  3. Add a title like Sales by State and fine-tune the legend.

Formatting Tips & Fine-Tuning

  • Keep it simple: Avoid overly complex color palettes; a single gradient is usually best.
  • Context helps: Add short notes (e.g., currency or date range).
  • Data quality: Fix typos and use consistent regional naming to avoid “unknown” areas on the map.

Troubleshooting

If the map won’t render:

  • Confirm your Excel version supports Filled Map.
  • Try adding a Country column to resolve ambiguous names.
  • Ensure you’re online (Excel may need Bing mapping data).

Advanced: 3D Maps (Power Map)

If you’re on Excel 2013 or want more control, use 3D Maps (formerly Power Map):

  1. Enable 3D Maps: Insert3D Map.
  2. Map fields: Assign your location column(s) and value.
  3. Visualization: Choose the Heat Map style.
  4. Customize: Add 3D effects and time-based animations to show changes over time.

Other Use Cases

  • Population density by city
  • Customer distribution by postal code
  • Temperature or climate metrics by region
  • Survey results by state or city
  • Market penetration across countries

Download the Excel Template

Jump-start your map with our ready-to-use workbook. Replace the sample locations and values, then insert a Filled Map.

Download: Excel Geographic Heat Map Template

The file includes a second sheet with a quick preview chart and on-sheet instructions.

Related Reading

FAQ

Why is my Filled Map greyed out?

Your Excel version may not support it, or your data isn’t recognized as geographic. Confirm version support and ensure your location names are valid.

Can I use postal codes?

Yes—Excel can map many postal code formats. If mapping fails, include a country column for clarity.

How do I change the color scale?

Right-click the map → Format Data Series → adjust the fill gradient and number range.

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